one-of-a-kind retail experience
Designing a unique product page
The flagship product page showcases the coolers and its function while giving the customer easy access to information and, of course, the buy button. A few elements the team gave extra attention to:
- Navigate by cooler size
Designed a sub-nav for easy navigation to other cooler sizes. This makes size comparison more efficient. - Editorialized product images
The color of a cooler is not usually chosen for its aesthetics alone. A white cooler is for an activity like fishing as it deflects heat, while a tan colored cooler is used for hunting to better blend in with its environment. When a customer chooses the color of the cooler, the photos reflect the appropriate activities. - Visualizing capacity
It's hard to visualize the size of products online, harder still is to visualize capacity. Along with dimensions of the cooler, a customer can see how many cans of beer or pounds of ice fit into the cooler. - Cooler feature explorer
To fully appreciate the engineering of the cooler, the team implemented an explorer tool that calls out features that make this cooler unique.
YETI Tundra landing and detail pages.
